Prahladrai Dalmia Lions College of Commerce & Economics

• Social Media •

Written By: Abhinav Upadhyay

Social media is the collective of online communications channels dedicated to community-based input, interaction,
content-sharing and collaboration. Websites and applications dedicated to forums, microblogging, social networking, social
bookmarking, social curation, and wikis are among the different types of social media.
Social media is becoming an integral part of life online as social websites and applications proliferate. Most
traditional online media platforms include social components, such as comment fields for users. In business, social media is used to market products, promote brands, connect to current customers and foster new business.
Social media usage in India is very determinant factor for growth of internet usage in the country. People nowadays might not be an active google user but they can effectively be seen using Instagram, Facebook, WhatsApp, etc. They not only use it as a platform for publicizing their social profiles but also as a platform for E-Commerce. Age group 15-40 are the prime users of social media platforms for various purposes. The growth of social media in the country will soon be more than any other country in the world. With the rising population and competition in job seats, social media acts as a ladder for people to claim high profile jobs.
This era is the era of internet and social media being it’s prime sector for revenue of internet service providers, it’s uplift will soon be so much that it won’t be possible for people to even work without having a social media account (as it can also be seen today in many companies). Social media comes with its own pros and cons but with proper and effective usage the cons can be controlled.
Pros:
• It is the most effective way of communication for long distance.
• People get very well informed about the current affairs through it.
• It is an easy medium to carry out study and research work.
• Helps the young generation to get assisted for jobs.
Cons:
• People get exposed to cyberbullying if they don’t handle their social media accounts efficiently and in a secured way.
• Spending unnecessarily extra time on social media decreases the productivity level of teens as they don’t get proper exposure to outside world.
• May result in decline of face to face communication skills.
• Too much information on social media may result in incorrigible frauds.

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